The adroit and flexible Hermes artisans, impeccably savoir- faire, recently came to Saatchi London.
As Guillaume de Seynes put it, the sixth generation contin- ues to adhere to the company vision of quality craftsman- ship, in the long run. As a private family run undertaking, Hermes has the long term perspective. Record profits ear- lier this year, and hostile bids from certain rival fashion houses, demonstrate the appeal and advantages of the set up of the organisation; every new project is implemented with an eye to pass it on to the next generation. And the customers share this passion, build lifelong admiration and respect for the ideal.
The show was in Beijing and Shenyang, China, earlier in the year. Since 1997, Hermès has grown and differentiated itself in a crowded emerging market to be the luxury brand of choice for millions of newly affluent consumers.
Hermès is a proxy for success, a passport to VIP treatment around the globe. From its roots in Paris, where Thierry Hermès in 1837 made his name making high quality harnesses, saddles and boots, the brand has branched out, blossoming into a bastion of elegance.
And to witness, first hand, the iconic silk scarves printed be- fore you was incredible, surrounded by the sounds of tools. The appeal of the craftsmanship, the raw passion for pro- duction, gave one a true sense of individualism. Free from misleading advertising, mendacious marketing, this was the sights, smells, sounds of quality.
If you missed it, Düsseldorf is next.
CHICoverdose, the Luxury Blog
by Xenia Tchoumitcheva